How would you create a PLN prior to engaging a social media campaign on a topic of your choice?
I chose the theme of online shopping and takeaway. Because in the Covid-19 environment, everyone has reduced the habit of going out and spends a lot of time at home, so the habit of going out shopping every week has become online shopping, and I also order takeaways. For this, I started to use many online shopping and takeaway channels (for example: Amazon, Uber EatS, Skip), so I also established a PLN for online shopping and takeaways, because I can see me on these apps I want to evaluate the things I want to buy and understand their experience after using them. Secondly, I also follow some recommendations for good things on some social software and learn about some new products.
Choose a topic, consider your audiences, and consider how you would crate a social media campaign leveraging your PLN.
For online shopping and takeaways, I can see all the post-purchase reviews, I can also ask them about the post-purchase experience, I will also buy a good product, share my feelings, so as to avoid people buying inappropriate or unsavorable products, or on social software (e.g. Instragram, Tiktok) to see some bloggers share a good post-use experience, so that we can discuss in the comments or discussion group whether the product is suitable for us.
I agree with the idea :”For online shopping and takeaways, I can see all the post-purchase reviews, I can also ask them about the post-purchase experience.” In online shopping, reviews are very helpful to consumers. This is also the advantage of online shopping. You can see consumer feedback on the product in real time.